The CreaTech group conducts research related to Information and Communications Technology (ICTs) and audiovisual products (video games, video clips, movies, etc.). Their research focuses on the singular goal of knowing what kind of technology and products benefit society. The group collaborates with innovative companies aiming at increasing their competitiveness and improving the quality of its products.

Lines of research:
* Technology as a tool for a successful education for all.
* Technology to prevent gender-based violence and harassment.
* Overcoming of the digital divide.
* Knowledge on the type of ICTs social use.